Edgard Cooper

Provided a combination of strategic advice to solve people + culture challenges.

⇨ Industry: Ecommerce
⇨ Location: Belgium
⇨ Stage at kick off: Series A
⇨ Starting headcount: 75 People

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Edgard & Cooper create naturally tasty cat and dog food that you, your pets and our planet can feel good about.

With people in multiple European markets, they are an international “pack” (team), who are growing at a fast pace and remain bonded by their love of pets and their commitment to a wider purpose with charity and sustainability at its core.

The Challenge 

In early 2020, Edgard & Cooper aimed to double its turnover and increase its team size by >50%, including further internationalisation of their team. 

Their people challenges were becoming more complex, and as a business built around an incredibly vibrant culture, the founders wanted to benefit from external expertise to bolster their internal People Team and ensure that scalable people + culture practices were in place to enable sustainable growth.

The Solution 

Unleashed have been able to provide a combination of strategic advice to solve live people + culture challenges, and hands-on support to build the philosophies + frameworks that allow E&C to scale their business and culture now and into the future.

Working collaboratively with the HR Manager, we have implemented a new performance enablement approach, supported by Lattice, and designed a pay philosophy + framework to provide a consistent approach to compensation as E&C scale.

“Our partner Tom & his team helped us to open up to diverse people guidelines and was instrumental in taking us on an inclusive people journey. Tom is a helpline to reach out to and offers clear guidance on matter such as organizational change, coaching, policies, communication and diversity.”

Jürgen Degrande,
Co-Founder + CEO @ Edgard Cooper

“Our partner Tom has established himself as a very valuable and reliable partner for scaling up our people practices the past year. With his help we’ve managed to keep culture and engagement strong while we grew at high pace. What I like most about him is that he acts like an employee, and not as a consultant. He thinks along with the philosophy of the company and shows high flexibility in dealing with unexpected requests”

Arne Schaumont,
HR Lead @ Edgard Cooper
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